Because the whole world is digitizing! Increasingly, we look at a website or social media channel to determine whether we want to make a purchase from a company or enter into a partnership. So not investing in online marketing is a real waste.

With a marketing strategy, you lay out what your long-term and short-term goals are. You also establish how you want to achieve them. What means of communication will you use? With what tone-of-voice do you want to communicate? What intermediate goals do you have? What is your pricing policy? How will you market your product? How do you make your product unique? Establishing a marketing strategy can be quite tricky.

SEO has to do with organic findability in search engines such as Google. Organic search results are found below paid search results. The order is determined by the search engine assigning each website its own value. The higher the value, the higher the website appears in the search results. It is important for your company to be ranked as high as possible in the search results. This way you attract more visitors to the website! Factors that affect SEO include search engine optimized texts, link profile, website authority, loading speed & bounce rate.